"RIAH AN EXPERIENTIAL MARKETING TOOL"

RIAH DELIVERS PRODUCT KNOWLEDGE IN RETAIL

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The advertising industry is seeing significant changes as brands and companies expand into the ever growing Out-of-Home (OOH) and Digital Out-of-Home (DOOH) spaces.


















CUSTOMER SERVICE
Through the RIAH technology, there is the capability to have direct one-on-one customer service between customers agents located remotely. For retailers, this could be a significant advantage as the use of barcode and QR code scanning has driven competitive shopping with online retailers. The RIAH platform would allow for live customer service with detailed product knowledge along with an ability to offer discounts. In mobile locations such as parking lots or outdoor events, the RIAH® platform can be used as a mobile roaming ticketing and or sales agent.


FOCUS ON BETTER FAN EXPERIENCES
As technology continues to advance, stadiums, concert promoters and live venues implementing new innovate ways to enhance the live event experience (as well as capture more advertising revenue). Some improvements include:


NFL - The NFL in 2013 will provide live access to their teams locker rooms for fans in the stadium and parking lots.


PGA - The PGA’s Players Championships is overhauling their 2013 tournament with major improvements to their on-site fan experience, including live interactive maps.


AMEX - American Express partnered with the Celtic’s and Paul Piece to provide a meet and greet at their holiday pop-up shop. Live venues are implementing free WiFi and other technology to allow for greater connection with fans.
The advent of Twitter, Facebook, and mobile apps have put demands on brands and marketers to provide an enhanced level of interaction between industry and consumers. Out-of-home advertising is a key component in engaging audiences of the future, with interactive billboards, QR codes, social interaction and experiential campaigns seeing growth. With new DOOH technologies, brands can now connect with consumers 24/7 in a way in which they never have before. SONY has also filed new patents to increase the advertising interaction through games and Internet TV. Concerts have seen a dramatic shift with over 32% of concert goer’s posting to Facebook or tweeting during a show while 55% use their phone as their primary camera. Advertisers require better measurement tools for captive measurable audiences. Interconnectivity between digital signs and mobile devices enhances each formats value.

MASS TRANSIT
For large fleets of vehicles such as buses and taxis, the ability to broadcast in real-time has major benefits. By utilizing the RiahMedia platform, a fleet, in real-time can provide information, traffic delays or Amber Alerts. Bus operators would be able to bring in stronger advertising revenues. Real-time updating digital displays eliminate the hassle of vintage ads and the logistics of updating. As buses move around a city, GPS technology can display advertisements that fit a target demographic for that location (Restaurants, Activities, etc.). Analytics and tracking for brands will enhance the understanding of each site and times that the advertisements run.

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